Co-incidentally, I had only minutes earlier been setting up a new iPad, so the timing of this email really made me sit up and take notice of it.
The second thing I checked was the email address it came from - email@example.com was certainly not an email address that Apple would use.
If in doubt, forward the email to iTandCoffee (at firstname.lastname@example.org), requesting a check of its authenticity (a free service).
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